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Feb 3

MoneyBomb 101: Successful Fundraising Drives through your Campaign Website

By mavila

What is a Moneybomb?

“Moneybomb” is a term for an online donation drive managed through a campaign website and attached to a predetermined financial goal; a time limit is placed on the event to add a sense of criticality, often 24 hours but potentially as much as a week.


The first such event completed by Terra Eclipse was during Constitution Week of Ron Paul’s 2008 presidential campaign. This set the stage for later single-day drives which were timed to meet quarterly financial targets and immensely successful in doing so.


Setting a Plausible Goal

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Nov 3

Hiring: Account Manager

By mavila

Terra Eclipse is hiring a full-time Account Manager to immediately join our expanding team.

Terra Eclipse (http://terraeclipse.com) is a political web development and new media strategy firm headquartered outside of the San Francisco Bay area in Aptos, California. Founded in 1999, we have earned a reputation as a preeminent tech company on the right. We work with conservative political groups to meet the online needs of campaigns, political organizations, and a select number of private businesses.

YOUR ROLE

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Sep 15

Announcing CampusReform.org

By mavila

Aptos, CA – Terra Eclipse, Inc. (terraeclipse.com) has launched CampusReform.org, an online activism platform and networking site for college students, conservative activists, and parents for the Leadership Institute, a national conservative organization.

Developed over summer 2009 and leveraging the powerful core technology of the Drupal (Drupal.org) framework, CampusReform.org consists of a main national website and subsites for all 2,446 US college campuses. CampusReform.org allows users to create and customize accounts; to join campuses and campus groups; to network with other users via blogs, discussion boards, and chatrooms; and to rate faculty members and textbooks with numerical scores and written reviews.

"We're excited and proud to help bring Morton Blackwell's visionary leadership into the digital realm." remarks Wyatt Hull, VP of Operations at Terra Eclipse "The launch of Campus Reform marks a new era in conservative online activism. It's an ambitious project and it demonstrates Terra Eclipse's ability to execute quickly on complex development." 

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Sep 8

Hiring: php/css/xhtml Developer

By mavila

Job Description
Terra Eclipse is seeking a motivated, hands-on Developer to immediately join our expanding team to help produce dynamic, content managed websites and online tools for national political candidates, non-profit organizations, and private corporations.

The successful candidate will be passionate about creating unique functionality utilizing the LAMP (Linux/Apache/MySQL/PHP) software bundle with Drupal (drupal.org) while turning design files into pixel-perfect XHTML and CSS mark up and template files.

This position is available at Terra Eclipse, Inc. in Aptos, CA.

You must provide samples of your work to be considered for this position.

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Aug 12

Importance of Site Analytics

By Anonymous

There used to be the simple counter placed at the bottom of web pages that showed the total visitors on a website. Now you see metrics, such as bounce rates, unique visitors, and page views, being tossed around. As exciting as it may seem to see numbers coming in for your website, it would be more efficient to use that information to improve the performance of your website. The type of information you collect through the process of analytics can be important, whether you are running a political campaign or a grassroots activist trying to gain support.

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Aug 7

Mobile-Friendly Sites: What They Are and Why They Matter

By Anonymous

The gadgets we use to access the internet are getting smaller and more powerful.

Take the once-humble cell phone. A 2009 study highlighted by the Mobile Marketing Association found that 64% of respondents had an internet-capable phone. Of those who can get online through their phone, 43% actually do. These numbers represent a growing share of American adults and teens. We used to not be able to get online anywhere but through a computer, but now that we can tap into the internet through our phones, we are doing so -- at increasing rates.

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Jul 21

Social Networking 101

By Anonymous

Thanks to the 2008 election, “social networking” is the buzzword of political campaigns today. Consider this your crash course on getting started, doing it right, and—eventually—reaping the rewards for your campaign.

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Jul 17

Competitive Analysis: Robin Carnahan

By Anonymous

Currently Missouri’s Secretary of State, Robin Carnahan is a Democratic candidate in the running for a U.S. Senate position in 2010 for the state of Missouri.

Content: 5/10
With the "About Robin" section on the bottom right corner of the home page and no place to find her stance on any specific issue, it seems like content is an afterthought. There is an updated news section on the home page but aside from learning a bit about her background, undecided voters who visit the site will not find any other information that can sway their decision.

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Jul 16

Competitive Analysis: Arlen Specter

By Anonymous

With five terms under his belt, a Democratic Senator for Pennsylvania, Arlen Specter, will be going for his sixth term in 2010.

Content: 8/10
There is a good amount of background information about Arlen—enough to be thorough but not long and drawn out enough to have readers lose interest. News and video links keeps the content fresh. Furthermore, an adequate amount of important issues are addressed.

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Jul 15

Competitive Analysis: Jack Conway

By Anonymous

Next is Jack Conway’s campaign website. He is currently an Attorney General and will be running for the US Senate for Kentucky in 2010.

Content: 6/10
There is some information about the candidate. However, there is only a video under the issues page. This may have been done in attempt to create a more personalized message for visitors. However, anyone quickly looking for his opinion on a certain issue would have a very difficult time finding it.

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