The 2010 election cycle is here, which means a glut of 2010 fundraising emails is sure to follow. As a political junkie, I am on the email lists of campaigns across the country. So please, benefit from my addiction, and enjoy these tips for writing effective fundraising emails.
Comments, questions, and disagreements are always welcome and, in fact, encouraged.
1. Be clear. One email should convey one message. In a fundraising email, the message is “give me money because X.” Of course, the email does not—and should not—be as crude as that, but don’t let rhetorical decoration obscure your point. If, when the email is done, you cannot condense its point to one sentence, you are trying to say too much, no matter how prettily you are doing it.
