Campaign employs all of the latest social media tools to garner widespread support
CARY, N.C. - In today's world of instant access to information, William (B.J.) Lawson's Congressional Campaign in North Carolina's Fourth District serves as a shining example of how to use Web 2.0 tools to the utmost potential. These tools have enabled the grassroots campaign to maximize voter support not just throughout the district and state, and but across the country as well, making it likely one of the most prolific congressional campaigns in terms of an online presence.
With help from media strategy consulting firm Terra Eclipse, LawsonforCongress.com has become a beacon of progress for the Republican Party, utilizing modern online-based applications to spread the message of liberty, good government and principled leadership:
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An online-based outreach tool for volunteer recruitment, fundraising and “Get Out the Vote” (GOTV) with a "Top Volunteers" section to motivate supporters
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Transparent fundraising with donor recognition posted on the main page of the Web site
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Weekly video updates from supporters and B.J. Lawson, as well as a very active YouTube channel
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An extensive social network presence on YouTube, Facebook, MySpace and LinkedIn
- An active daily blog where B.J. talks about all of the key issues facing voters in the district and around the country.
“Our campaign realized early on that we needed to employ these new media tools in order to reach as many voters as possible, especially first-time voters,” said Lawson. “We have volunteers and supporters across the country because these tools have enabled them to truly be part of this campaign no matter where they live. Even more important, the transparency of our campaign will definitely travel with me to Washington if I am elected to Congress.”
Additional information about B.J. Lawson, his positions about key issues, and his commitment to advancing a government that serves the American people instead of corporate interests can be found at www.lawsonforcongress.com.
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LAWSON FOR CONGRESS
Peace, Prosperity, and Liberty
206 High House Road
Suite 210
Cary, NC 27513
Phone: 919-481-1177
Fax: 919-481-6934