What is a Moneybomb?

“Moneybomb” is a term for an online donation drive managed through a campaign website and attached to a predetermined financial goal; a time limit is placed on the event to add a sense of criticality, often 24 hours but potentially as much as a week.

The first such event completed by Terra Eclipse was during Constitution Week of Ron Paul’s 2008 presidential campaign. This set the stage for later single-day drives which were timed to meet quarterly financial targets and immensely successful in doing so.

Setting a Plausible Goal